SJYP

Known for its avant-garde twists on denim and cheeky '90 references, Korean streetwear brand SJYP clothing was founded by buzzy designers Steve Jung and Yoni Pai in 2014.

The project began as a response to the overwhelming popularity of the blue-jean dresses in their initial line, which were favored by K-pop and fashion bloggers alike.

Today, SJYP denim and more is easily recognizable for its blend of unexpected details and fresh silhouettes-think overall dresses, wrap skirts, frayed-edge jeans.