pushBUTTON
Designer Park Seunggun launched pushBUTTON in 2003 with the aim to "shake up" the Korean fashion scene; the brand has numerous celebrity fans including singer Lee Hyo-ri and actress Kong Hyo-in and has certainly become one of the must-see shows of Seoul Fashion Week.
pushBUTTON has always had a bit of a "cute" and fun edge but it's firmly based in well-tailored ready-to-wear with strong use of color and the addition of streetwear staples like tees and sweatshirts.
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Puff-sleeved Bra Combi Shirt


$282.00
$470.00
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Front-twisted Polo T-shirt


$259.00
$324.00
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Fantastique Soccer Polo T-shirt


$178.00
$297.00
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Cubic Detailed Top


$377.00
$627.00
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Bow Detailed Top


$297.00
$495.00
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Express T-shirt


$81.00
$115.00