pushBUTTON

Designer Park Seunggun launched pushBUTTON in 2003 with the aim to "shake up" the Korean fashion scene; the brand has numerous celebrity fans including singer Lee Hyo-ri and actress Kong Hyo-in and has certainly become one of the must-see shows of Seoul Fashion Week.

pushBUTTON has always had a bit of a "cute" and fun edge but it's firmly based in well-tailored ready-to-wear with strong use of color and the addition of streetwear staples like tees and sweatshirts.

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Puff-sleeved Bra Combi Shirt
$282.00 $470.00
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Front-twisted Polo T-shirt
$259.00 $324.00
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Fantastique Soccer Polo T-shirt
$178.00 $297.00
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Cubic Detailed Top
$377.00 $627.00
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Bow Detailed Top
$297.00 $495.00
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Express T-shirt
$81.00 $115.00