pushBUTTON

Designer Park Seunggun launched pushBUTTON in 2003 with the aim to "shake up" the Korean fashion scene; the brand has numerous celebrity fans including singer Lee Hyo-ri and actress Kong Hyo-in and has certainly become one of the must-see shows of Seoul Fashion Week.

pushBUTTON has always had a bit of a "cute" and fun edge but it's firmly based in well-tailored ready-to-wear with strong use of color and the addition of streetwear staples like tees and sweatshirts.

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pushBUTTON Sage Wool-Blend Blazer
$225.00 $751.00
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pushBUTTON High Waist Wool Pants
$135.00 $450.00
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pushBUTTON Double Breasted Wool Jacket
$207.00 $690.00
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pushBUTTON Unbalance Shirring Skirt in White
$165.00 $550.00
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pushBUTTON Frill Sleeveless Top
$144.00 $360.00
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pushBUTTON Logo Print T-shirt
$81.00 $115.00
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pushBUTTON Express T-shirt
$81.00 $115.00
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pushBUTTON Fantastique Bodysuit Turtleneck
$135.00 $450.00