KIJUN - meaning ‘standard’ in Korean - is a Seoul-based womenswear brand. Founded in 2018 by Hyunwoo Kim and Myungjun Shin, the brand takes a cinematic approach to their collection.

In a personal statement, one of the founders says: "We love the mood of Seoul in the '80s and '90s. Our muse exists in that era, and is honest and bold. In every season, the muse becomes the main character of a film."