GANNI is a Danish contemporary ready-to-wear fashion brand. Founded in 2000 by gallerist Frans Truelsen, it started gaining cult popularity as a designer label in the late 2010s under the tutelage of husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.

GANNI is a state of mind more than a way of dressing. It's about making women feel like they are capable of anything.